The faith of Congress General Secretary Digvijaya Singh is irrelevant. He will remain the political man he is, whether he calls himself a Christian, a Muslim or, as he wrote on his blog on 16 July, a Hindu (Am I Anti-Hindu?). The fact that he has to defend his adherence to the world’s oldest living religion reflects little about Singh’s personal pain and more about his party’s attempt to shake-off the notion that it is anti-Hindu.
Like it or not, Singh’s need to justify himself is a political victory for the BJP that, with support from the RSS, now symbolises a ‘Hindu’ party. Being Hindu and approaching voters through that prism is Brand BJP. There is nothing that differentiates it from other parties as strongly as this one idea. Just as the brand that Congress symbolises is the Gandhi family.